The abandoned cart email ? Do you know it? Yes, this email that is regularly ranked in the top 3 in automatic scenarios to set up, between the welcome program and the inactive reminder program! Well, it is Geer.io proposes a practice barometer of French e-tailers.
The infographic is based on 358 French ecommerce sites, including those of the top 100. During the summer, Geer.io has been registered on each of them and abandoned a cart, allowing to analyze those who make relaunch.
First lesson, we gain 6 points compared to last year since 26% of e-merchants have sent a cart abandonment email against 20% in 2015. Second lesson, the two most active sectors on the subject are private sales (67% of sites include a cart abandonment reminder) and the travel sector (50%). At the bottom of the table are apparel (23%) and wellness (21%).
Need help?
Reading content isn't everything. The best way is to talk to us.
In terms of timeframes, the first reminder is sent on average 21 hours after the shopping cart is abandoned, the second after two days and the third after 5 days (still on average). Email remains the preferred method for abandoned cart reminders since it represents 98.85% of reminders against only 1.15% for SMS.
A lesson that may seem surprising, only 6.3% of sites use a promo code. When you see the transformation rates of shopping cart abandonment reminders without using a promo code, it would be a shame to cut into your margin too quickly. Finally, 37% of the sites send 2 reminders and 15% send 3 (among the sites using the reminder on cart abandonment).
The infographic
Source: Sarbacane.com and Geer.io
