A few months ago, Teradata announced the sale of its marketing activities to Marlin Equity, also owner of the American BlueHornet. As a reminder, in the last few years, Teradata had acquired companies such as eCircle or Aprimo, but its marketing activities had not grown as expected.
In July, Marlin Equity logically announced the merger of Teradata Marketing Applications and BlueHornet, we now know the new identity of the whole under the name of Mapp.
Michael Biwer, CEO of Mapp Digital:
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"Mapp's ambition is to help marketers define explicit and quantifiable goals and a clear roadmap to achieve them. We want to help our customers achieve their goals by providing them with the simplest and most effective technology possible, designed for marketing professionals and supported by our international team of passionate experts."
Download the press release to know more about it.
The website of Mapp in French.
