This week, Badsender proposes you to make an opinion on Emailvision in its cycle of interviews with email routers by welcoming Arnaud Acarie, VP of Emailvision France.
Can you give us a brief history of Emailvision? When was the platform founded, by whom, has the business model evolved since the beginning of the adventure?
Founded in May 1999 by Nick Heys, who is passionate about direct marketing, Emailvision enabled the management of advanced relationship marketing campaigns. In 2005, the average annual growth rate exceeded 50 %. In 2008, Emailvision continues to expand, opening offices in the United States, Switzerland, Spain and the Netherlands, to become the largest marketing software publisher in Europe.
In 2010, the investment fund Francisco Partners invests in the capital of Emailvision and opens offices in China, Brazil and Hong Kong.
In 2011: Emailvision acquires Objective Marketer, a social media campaign management software and SmartFocus Group, a customer intelligence software. Always at the forefront of innovation, Emailvision acquires PredictiveIntent in late 2012, a behavioral targeting tool, adding predictive analytics to its relationship marketing software offering.
In 2013, Emailvision appoints Brad Wilson as President and CEO who brings new assets to the group: extensive experience in the areas of CRM solutions, marketing automation and the Cloud.
Today, we are one of the world's largest providers of cloud-based marketing automation and analytics solutions. We build unique and innovative email, web, mobile and social media relationship marketing solutions.
Our cloud-based marketing platform manages over 600,000 personalized marketing campaigns each month for 3,200 clients such as Voyage Privée, TF1, Ikea, Voyages SNCF, Mercedes. In 2012, we were ranked among the fastest growing private software companies in the world by Inc. magazine.
With a presence in 20 countries around the world and over 13 years of research and development, we offer SaaS solutions for the next generation of online marketers, with innovative marketing automation and customer intelligence software.
What makes Emailvision unique? What distinguishes you from other players in this highly competitive market?
A truly international company, both geographically in terms of our locations and in human terms with the diverse nationalities making up our team, Emailvision offers an innovative and relevant working environment and vision of the market.
Some key points of differentiation:
1st company to deliver customer intelligence and campaign management in the same solution in SaaS mode.
International leader in delivering SaaS solutions for digital marketing and customer intelligence.
We are a technology pioneer, at the forefront of innovation. Our team members are industry experts and we have developed our solutions to improve the lives of our customers - marketers - no matter what size, a small business, a large organization or a digital agency. We combine the spirit of innovation with the ability to deliver on our commitments.
We are present in more than 20 countries and have media in 18 of them dedicated to the management of online campaigns. For Emailvision, customer focus is an integral part of our core values. Each Emailvision client benefits from a dedicated account manager and support during office hours and in their language. From start-up to successful campaigns, Emailvision account managers work directly with their clients to ensure they get the most out of Campaign Commander for their online relationship marketing campaigns.
Our solution is available in 16 languages and we have over 13 years of experience as a cloud service provider.
We have a dense network of partners, the largest in the world for our business and our size. Our technology partners help you integrate your technology into the Emailvision Marketing Cloud and add innovative features that offer added value.
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What are the 3 main challenges for the next few months in the emailing world?
Certainly mobile marketing, you must have already heard about "Responsive email": adapting your email to different mobile devices. On the other hand, geolocation: you send information by email or sms related to the store closest to your consumer. Follow your customer in store and send him the right message after his first purchase. Make the link between the different channels: mobile, website, store and your CRM.
Automation, we repeat, is the key to maximum time savings. L'automation of customized scenarios allows, for example, better management of the customer lifecycle, by communicating more on factual events such as cart abandonment, up-selling and cross-selling offers, which can also be integrated into transactional emails. You need to adapt your customer journey to the different sales phases of your product and to different targets: prospects, new customers, loyal customers, inactive customers, etc. Today, targeted marketing automation is the very heart of customer relations.
Big Data, the marketing intelligence becomes the tool of choice for loyalty and customer relations. It allows you to maximize marketing results. Faced with a large amount of data, it is necessary to be able to process it correctly and draw out the useful information. Get to the heart of your data to send a perfectly adapted message whether by email, mobile, social networks or on your website: relevance, targeting, based on a fine analysis of behavioral, socio-demographic and declarative criteria of Internet users. This is how you optimize your marketing campaigns and maximize your profits.
What are the next evolutions of your platform?
In 2013, we will continue to innovate and perform in our multi-channel, email, mobile, social and analytics offerings. By putting the customer at the heart of these marketing initiatives, we will continue to engage and support marketers in the use of Campaign Commander; with ever more targeted, ever more personalized and ever more relevant campaigns.
Our customers will be able to integrate more data to create a single, ever clearer view of each consumer.
Do you offer your customers a "Freemium" mode (free version with reduced features)?
No, we are not proposing it.
Why not use this model?
Because communicating with your customers by email requires, first and foremost, an understanding of best practices in terms of deliverability and marketing communications, which can only be learned over time, and with the support of our teams. Emailvision available. Working out your email marketing strategy doesn't just involve acquiring a tool - it takes time.
What do you think of the French emailing market? Is it mature or is there still room for new innovations?
Email is not dead. On the contrary, there is a lot to do. The French market is quite mature since a few years already, but the customer is always more demanding.
They want the right message, the right offer, at the right time. Email is necessary, it must be part of a multi-channel strategy and its campaigns must be automated.
Global solutions like the one we offer allow you to address specific issues such as real-time automation of all your campaigns, easy discovery and advanced and intelligent analysis of your behavioral, demographic and purchase data.
A last word to conclude?
Want to target your prospects with the right content, at the right time, in real time? Expectations for relevance and self-service have exploded, and automation is needed to meet them. Feel free to request an online demo of our marketing automation solutions.
