Emailvisionone of the largest providers of online marketing solutions, is changing its name to SmartFocus. This name change follows an ever increasing diversification of the offer of a provider that has gradually moved away from its original business: sending email.
Brad Wilson, CEO of SmartFocus:
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"Our business has diversified to the point where the Emailvision name no longer conveys the broad range of solutions we offer our customers, SmartFocus will now offer companies real-time, personalized multi-channel marketing solutions covering every stage of the customer lifecycle. This will help them implement more effective approaches to communicate with their customers and give them the attention they require."
About SmartFocus SmartFocus is one of the world's leading providers of cloud-based marketing automation and analytics solutions. The company designs unique, innovative relationship marketing solutions for e-mail, Internet, mobile and social networks. Its Cloud marketing platform manages over 600,000 personalized marketing campaigns every month, serving some 3,300 customers. SmartFocus is present in 22 countries. In 2012, it was ranked one of the world's fastest-growing private software companies by Inc. magazine.
2 réponses
cache-misère 🙂
My first reaction when I read the title, like many I guess, was that they were changing their name to regain their virginity...