Sample email: Actito

It's a simple email to set an account password. And yet! We can find a background image over the entire email bodyand an effect on the main button even when it is not hovered over, with a drop shadow that expands and disappears, and a hover effect on the email call to action The button then changes to a transparent background, with a blue border and a different text color. The hierarchy of information importance is well respected, and the content clear... Nothing to complain about! So it's possible to bring life and originality ALSO to email triggers!