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Training 'Optimize your emailing campaigns' : Discover the 1st video (of 16) of our distance learning course

As you may know, we have launched our remote emailing training a few weeks ago. On this occasion, we suggest you to watch the introductory lesson of our distance learning module onoptimization of your emailing campaigns. Just like that, for free, just for you 😉

On the menu of this 1st video which is meant to be an introduction:

  • The main objective of emailing
  • Figures on the behavior of B2B and B2C emailing
  • Figures on the performance of email campaigns by sector of activity
  • The advantages of emailing
  • What the customer wants today

At the end of this training, our trainees will be able to :

  • Writing an effective emailing
  • Create effective segments
  • Animate your database via a mailing schedule
  • Understand why deliverability is the key to success
  • Decrease the feeling of mass communication and increase the relational dimension.
  • Correctly follow up with contacts
  • Judging the effectiveness of an email campaign
  • Measure the effectiveness of your emailing strategy

Good viewing 😉

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