Deliverability tips for telecommuting teachers to share with your children's teachers

I am the father of a first grader who works from home every day. We know that many teachers are telecommuting right now, and we parents know how difficult their job is. The platforms they have at their disposal are being put to the test these days. Many of the blogs where assignments and work are posted cannot handle a very large number of simultaneous users. As a result, everyone is frustrated. In short, it's stuck!

As a result, email naturally became the daily means of transmitting assignments, recommendations and corrections. The good old email, the technology of the 70s and 80s. The one that is announced to be outdated every year and that comes back stronger each time the following year. But this time, it's not working.

Such a spike in interpersonal messages, every day, with numerous and large attachments, all multiplied by the number of classes added to the hundreds of useless COVID-19 campaigns has resulted in a great deal of difficulty for the Internet Address Providers (ISPs).

So how do we make it less sticky, so that messages from our teachers aren't slowed down or filtered as spam, so that homework arrives safely to our lovely toddlers. We professionals of the deliverabilityBut perhaps we can shed some light on teachers by encouraging them to follow some of the tips we usually give to our advertising clients. Every bit counts!

Need help?

Reading content isn't everything. The best way is to talk to us.

Please find below a list of tips that I invite you to copy/paste and send to the teachers around you.

Email Usage Tips for Teachers Communicating with Students and Parents:

  • Be sure to insist that each parent add your shipping address to their address book and trusted shipper list.
  • In the same way, make sure you add all the addresses of your recipients (parents and students) to your address book as well.
  • Do not attach files to your messages. Instead, use download links.
  • To do this, set up a shared (read-only) folder on Dropbox or equivalent and drop the new files each day in a sub-folder with the current date in YYYY-MM-DD format
  • Then use your daily emails only to notify your recipients of the availability of the new folder of the day by attaching a URL to this sub-folder.
  • If you want to track the number of downloads and many other statistics choose a free URL reducer such as which in addition to reducing the length of HTML links provides statistics on the use of each link (number of opens, etc. ...)
  • Avoid at all costs using certain keywords such as "covid-19" and "coronavirus" "containment" etc. in your messages and even worse in the subject lines of emails.
  • Check your spam folder regularly and be sure to report messages that have been filtered as "this is not spam".
  • Insist that your recipients do the same.

Good work to all. A parent just looking to help.

Photo by Stephen Andrews on Unsplash

The author

One Response

  1. Thanks Thibault for the reminder of these good practices ! I manage sports associations as a volunteer, and I think that your list will be useful to communicate to members, because unfortunately my information emails often go to spam.
    Have a nice day!

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