A 17ème tool has just been introduced in the benchmark of Badsender. Message Business is a French tool for small and medium-sized businesses that has been in existence since 2006!
Message Business is one of the tools with a single-table data model. Message Business aims to offer " the best Performance / Price / Support ratio ". To do this, the teams go further than simply selling their solution. They are committed to supporting their customers in the use of the tool by organizing 2 webinars per week. The program includes advice and best practices on a specific theme (segmentation, automation, connectors and data synchronization, content and design, statistics...) followed by a demonstration of application in the tool.
In addition to this, Message Business organizes 1 morning to rethink and make a success of your emailings. The next one takes place on March 19!
After 2 hours of demo, here are the differentiating points of the solution:
- Channels: of course, they manage email, but also SMS, forms and personalized banners (or pop-in) on the advertiser's website according to the visitor's profile
- The CMS: the email builder integrates cool blocks like a Map, "Add the event to your calendar", Snippet (content retrieval via an RSS feed type URL) or the possibility to display a block only on mobile, only on desktop or on mobile+desktop
- Scoring : possibility to create a score quite easily in total autonomy. Scoring based on the interest of prospects (lead scoring), or centers of interest (based on clicks on links, email openings, web page visits ... since Message Business has its own tacking pixel)
- One of the few tools to make its solution available in SMTP relay.
- A visualization of the campaign statistics by segment, or even by field.
- A green/orange marker on the statistics which allows you to distinguish between campaigns that worked best and those that did not.
- The ability to create a segment directly from the campaign reports. Example : I directly relaunch the openers, non-openers, clickers, non-clickers...
- A reputation score that comes from an aggregate of information (feedback loops of complaints, soft bounces, hard bounces)
- A feature that allows you to respect the right to be forgotten in a few clicks.
Finally, Message Business offers a monetization of the solution solution since it is based on the size of the database expressed in Giga Byte! For 3 GB of database size, 79 euros / month, including support.
If you want to know more about Message Business, do not hesitate to contact us !
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We have therefore added a 17ème The evaluation grid is composed of 150 criteria divided into 9 main categories. As a reminder: General information + economic model, rights management, data model, segmentation engine, campaign activation, content editing, customer journey scripting, deliverability, reporting.
If you wish to obtain this analysis grid and have access to the detailed data, do not hesitate to contact us.
We have also updated our updated our white paper accordingly! To download it download it, it's here.
Finally, we offer 3 types of support to select the campaign management tool that fits your needs and your needs and your organization, it is with pleasure that we will share with you to share our knowledge with you!
Photo by Neil Thomas on Unspash
