Once the scope of your needs has been established, we write your specifications with you or for you. This document is central in the choice of an eCRM or emailing tool. It will allow the solution vendor to understand the context in which you find yourself, to know your needs. But your specifications should not be just a list of features that the vendor can check off! It is also the place where you can challenge him on certain issues specific to your business, your strategy, your data. That's why you should present in your specifications one or two use cases related to your most important needsand ask the salespeople to present a solution to them, either in writing or during the demonstration.