Santa Claus is really very, very good! Delivering hundreds of millions of children in only 24 hours requires a logistical organization that is much more sophisticated than Amazon's. And what about his marketing! For several centuries, several months a year, the whole world has been talking about it. Even the marketing strategy of a Star Wars is pathetic compared to him! With Santa Claus, it's a blockbuster every year!
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In the form of an infographic, Selligent offers you an analysis of Santa's marketing strategy:
- He plans his campaigns in a marketing automation platform;
- It completes and qualifies its database;
- He scripts his campaign and deploys a Test & Learn method;
- It personalizes its offers;
- It adapts to its audience;
- Loyalty is its biggest goal.
All the details in the infographic
