On January 28, 2016, the NP6 group (which publishes MailPerformance among others) is organizing an event focused on digital and data marketing mixing conferences in the morning and practical workshops in the afternoon. This brand new event will feature testimonials from companies such as Canal+, Renault, Easyvoyage, Brico Dépôt, ...
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Program:
- 10:00 - NP6 Group: vision and news
- 10:30 - Lectures:
- DIGITAL MARKETING - Data-driven campaigns with Easyvoyage
- DATA MARKETING - Optimize your marketing segmentation with AB Tasty
- 11:30 - Lectures:
- DIGITAL MARKETING - Personalize your customer journey with Canal+ and Brico Dépôt
- DATA MARKETING - Locating your points of sale: geomarketing & optimization methods with Groupe Renault and Retail Int.
- 12:15 - Cocktail reception & Networking
- 13:30 - Workshops:
- DIGITAL MARKETING - MailPerformance: personalization of emailing campaigns
- DEVELOPERS - MailPerformance: agility and developer community
- DATA MARKETING - Demo: Pre & Post advertising/product testing solution (Mondel?z)
- 14:30 - Workshops:
- DIGITAL MARKETING - Best practices Emailing & Responsive Design
- DEVELOPERS - MailPerformance: implementation of Web Services
- DATA MARKETING - Demo : Data visualization business solution
- 15:30 - Workshops:
- DIGITAL MARKETING - Deliverability: the art of brand management in email marketing
- DEVELOPERS - MailPerformance: advanced personalization (Javascript) of content
- DATA MARKETING - Demo : online simulator to improve customer satisfaction
In practice:
- Date: Thursday, January 28, 2016
- Location: Paris Trocadero Conference Center - 112 avenue Kléber - 75016 Paris
- Timetable : from 09h30 to 17h00
