The January 21, 2016, we are organizing a day of deliverability training in Paris. The objective of this deliverability training is to teach participants to understand the purpose of deliverability, to evaluate their own practices, to detect and anticipate deliverability incidents and also to resolve them.
In addition to a theoretical part, we will use practical cases and real examples to help you understand the different phases of a deliverability improvement project.
On the program:
- General information about emailing
- Why is email deliverability a problem?
- The different filtering methods
- The reputation of the sender email
- The different axes of deliverability (and related best practices)
- Data quality (management of inactives, bounces cleaning, feedback loops, ...)
- Technical architecture (authentication, IP addressing plan, ...)
- Content of the email and deliverability (keywords, construction of your code, ...)
- Identity of the sender (domain names, transparency of your identity, ...)
- Other good practices
- The specificities of the different ISPs and webmails
- Detect a deliverability incident
- Implementation of a monitoring strategy
- Evaluation of the health of an IP address
- Evaluation of the health of a domain name
- Analysis of performance by destination
- Analysis of performance by campaign
- Solve a delivery incident
- How do you trace a trail?
- Relationship with ISPs and Webmails
- Role of your router's deliverability support
- Getting off a blacklist
- …
- How to build a strategy for improving deliverability in the long term
Who is this training for?
Although deliverability is often considered a technical issue, This deliverability training is intended for all the actors of the emailing chainThis is why it's important to take into account the needs of the marketers, emailing project managers, email integrators and technicians. If the consequences of a deliverability incident are mainly technical, the source of these incidents is most of the time due to marketing decisions. It is therefore important that all the players in the deliverability chain are aware of each other's role.
In practice
The training will take place Thursday, January 21, 2016 in Paris (29 rue de Meaux).
We will not exceed 7 participants to ensure good interaction between participants and to allow everyone to ask questions during the training.
The price per participant is 750 euros HT, this price includes lunch and two coffee/tea breaks.
Need help?
Reading content isn't everything. The best way is to talk to us.
On request, it is possible to make a training contract.
A paper base will be given to each participant.
Information and reservations
For more information, or to organize an intra-company deliverability training, please visit the deliverability training of the site of our emailing agency.
If you wish to contact us by phone on the subject, do not hesitate: +33 1 76 38 00 26
To register directly, fill out the form below. We will send you a training agreement in the following days to be signed and returned to us.
Registration is now closed.
