This week we welcome the emailing platform Oxemis. This interview will allow you to make an opinion on the services that Oxemis offers.
Feel free to give us your opinion on Oxemis in the comments.
Can you give us a brief history of Oxemis? When was the platform founded, by whom, has the business model evolved since the beginning of the adventure?
The OxiMailing solution was created almost 10 years ago. At the beginning, we didn't have the idea of making it a product, we simply found the solutions of the time too expensive and unsuitable for companies like ours. So we developed OxiMailing and tailored it to our needs. We then realized that OxiMailing was suitable for us, but that it could also be used by others. This has been confirmed with increasing success for almost 10 years.
Our business model has continually evolved from a stand-alone software solution to a model that is still software-based, but is now coupled with a high-quality mailing platform and numerous online services.
What makes Oxemis unique? What distinguishes you from other players in this highly competitive market?
Our main strength is undoubtedly our quality of service and this as much by the technical aspect of our platform as by the human contact offered by our team. We are fortunate to have a quality, friendly and responsive support, which associated with the performance of the platform makes our customers feel supported and accompanied.
We also operate on the basis of a software coupled with a high quality sending platform. This allows us to combine the best of both worlds:
- The software client allows you to benefit from a very responsive and pleasant interface to use. It also ensures the confidentiality of the address files of our customers since we do not have access to them (this is extremely important for many of them, including very large accounts).
- Our online platform, in charge of sending messages and statistical follow-up, is seamlessly connected to the software (no settings required) and we allows us to provide our customers with excellent deliverability and constant follow-up.
Finally, we put the emphasis very early on the qualitative aspect of emailing. From the very first year of operation, we set up an innovative (for the time, at least!) responsible emailing charter. We are proactive in training our clients in good practices and legislation and do not hesitate to terminate a contract if a user wishes to break away from it.
We really focus on the quality of our platform, all our tools are focused on that and that's what we're known for.
What are the 3 main challenges for the next few months in the emailing world?
Like all players in the field, we are interested in several developments that will impact (or are already impacting) our clients' campaigns.
The first development is the one everyone is talking about at the beginning of 2013: the push of mobile into reading tools. Emails are more and more read on smartphones, tablets, etc. This requires adapting the message (size, content...) to obtain an optimized display. In the future, we will propose an evolution of the software that specifically addresses this need.
The second evolution has been constant for several years: it is the reinforcement of the filtering measures taken by the providers to fight against spam. This is an issue that concerns us because we do not want messages sent by our customers (respecting the legislation and legitimate) to be blocked by these new filters.
As I mentioned, we have been working for a long time on "educating" our users so that they respect good emailing practices and legislation. For years, we have put in place tools that allow us to identify a client who would use a poor quality address file or who would prepare a "spam" type message, even before they send it. This allows us to benefit from an excellent reputation with almost all the ESPs and ISPs with whom we are in regular contact.
In addition to these measures, we are constantly improving the technical quality of our platform by adding the latest technologies for digital signature of messages, by implementing feedback loops (management of complaints raised by operators) etc.
What are the next evolutions of your platform?
Two important evolutions are planned for the next months in OxiMailing:
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- The first one concerns a constant demand from our customers for several years. It consists in making available a multilingual version of our platform. In the In the next few months, an English version of our solution should be available. Other languages will be available in the longer term.
- The second evolution is partly related to what we have just discussed: the messages that our customers produce must evolve, if only because of the mobile readers which require an adaptation of the message to the size of these screens. We are therefore developing a new message editor that will allow the creation of content which will adapt to the screens on which it is read (the famous "responsive" mode which all the world is talking).
This new editor will also go beyond mobile adaptation. It will make it easier for our users to create their messages and achieve a more professional look without the need to use creative studios, which are usually too expensive, or "templates" which are just templates, often complex to adapt.
Do you offer your customers a "Freemium" mode (free version with reduced features)?
We offer every new user 500 credits to test our solution. These credits are offered without commitment and are not sub-level credits that would work on a dedicated evaluation platform.
These are real credits that allow you to test all of our services for free. In return, we only accept to deliver these credits if the details provided by the user are verified.
Please note that we do not exploit these data, we only wish to make responsible the users who test our platform and who would be tempted to do anything... Once again, the quality of our platform takes precedence over any other consideration.
What do you get out of it?
As you will have understood, this is not really a "freemium" mode but a free trial limited to 500 sent emails.
Like others, we could have offered "fake free" by proposing the OxiMailing software, for example, but without the associated online services... but we must admit that this greatly limits the interest!
That's why we consider our free trial offer a good compromise to prove that we have nothing to hide from our future customers while protecting our platform from potential abuse.
What do you think of the French emailing market? Is it mature or is there still room for new innovations?
It is clear that for a market considered as "out of breath" in recent years, the emailing sector is not doing too badly, in France as elsewhere.
In recent years, a lot of changes have taken place. New solutions, of varying quality, have emerged and the historical players in the sector have evolved their offer. Others have simply disappeared because they were unable to adapt.
Today, we realize that this market has moved from a quantitative mode to a qualitative mode: the goal is no longer to send as many emails as possible but to perfectly target the recipients and the message. Fortunately for us, this has always been our main focus!
Whatever the case, emailing will have to continue to evolve in the future, integrating new readers and joining the power of social networks. Far from being opposed, these different media combine perfectly to achieve an effective communication, with an exceptional ROI.
A last word to conclude?
I would like to thank you for this interview and encourage you to continue your action on "BadSender". It is essential and complementary to our actions to encourage the actors of emailing in the right direction: that of quality and responsibility.
I also invite your readers to find us on our siteon our Facebook page and our Twitter account if they want to know more about our solution.
8 réponses
I use Oximailing and Oxiform for my clients and myself. After many researches and tests with competitors, I found THE emailing platform that suits me. Easy to use, quick to learn and above all a support during the creation of the campaign thanks to integrated tools, it's exactly what I was looking for. I highly recommend them.
Thank you also to Jonathan, whom I have been following for a short time, for all the very useful information that he gives us.
Attention for those who make relatively few mailings: Oximailing is indeed very practical but :
- you have to consume the mails bought during the year. After that, they are lost unless you buy more and more
- if you want to leave OXEMIS, you can't recover the colors, that is to say that you recover the address file but all types mixed, including NPAI, therefore unusable
A real scam!
I had the opportunity to use oxemis to send emails, related to scientific works. I had two difficulties with them: 1) request to remove all personal addresses, to leave only professional addresses (which is of course illegal); 2) withdrawal of our license because, according to them, we would have sent emails to TWO inappropriate addresses (out of 60 000 sendings!).
In fact, they are incompetent (unable to set up the appropriate filters) and dishonest. We are considering criminal action.
@CCDT:
Hello,
Highlighting is an internal OxiMailing tool. It is not intended to be exported and that is why it is not.
Nevertheless two precisions:
1) In the recipients export you have a column that indicates if the address has been identified as NPAI (same for unsubscribers) as you can see on this picture: http://www.oxemis.com/support/sc_20140214.png . On the other hand, the list of NPAI and the black list can be exported in two clicks on their respective screens.
2) Our team is always at your disposal for this kind of question by email (support@oxemis.com) and phone (03.20.12.53.75 - +33.3.20.12.53.75). Even if I don't see the point, you can send us your campaign so that we can extract the list with the highlighting. You can also know that we are listening to any suggestion of evolution.
Concerning your remark about the credits on demand, they are indeed valid for 12 months but you keep them for another 12 months in case of a new order. It's more an advantage than a scam, isn't it? Anyway, don't hesitate to contact us about this if you need to!
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@Beauzamy:
Hello,
You summarize the situation by omitting some details that are indeed quite embarrassing for you. We did not intend to share them publicly to avoid any inconvenience to you, but given your accusatory message bordering on defamation, we cannot do otherwise, as you will agree.
You have been effectively excluded from our platform following multiple exchanges between our Abuse cell and yourself or your legal assistant.
I would like to remind you, dear Sir, that what caused the problem in your case is that, following the receipt of complaints following your mailings, you admitted to have used an address vacuum cleaner to build your file which, whatever you say, is not only illegal but also contrary to good emailing practices and our license agreement.
Such practices damage your reputation and that of a sending platform like ours, which is meant to be respectful and respectable.
Following this incident, you committed yourself not to use the file created by this means and to respect the license agreement.
You can't blame us for not trying to find a solution. We have spent a lot of time trying to explain to you but you don't want to hear anything (you even blamed us for not knowing how to detect spamtraps, a shame!).
Anyway, your message perfectly illustrates the above interview. We would much rather do without a client like you who does not intend to respect the law or the good practices of emailing. Our intransigence on the subject is without fault and will remain so. To sum up, to everyone's attention: if you want to make spam, go the other way, our solution will always privilege quality over these disastrous practices both for the image of our profession and for your reputation as a sender.
Sincerely,
Laurent Depoorter
Associate Director of Oxemis
03.20.12.53.70
Hello,
I had the opportunity to use for the moment only the 500 credits. I liked the service. We are currently thinking about other solutions. In any case it is a particularly simple system so useful.
I have been using it for more than a year in my company. I am very satisfied with it, it is easy to use, regularly updated with new functions.
The support is nice, I called them twice because I was having trouble getting through the Outlook spam filter. They explained to me why.
On the other hand, some of my emails always end up in spam at certain clients. This is not Oxemis' fault. But some training or advice beyond the basics would be welcome.
Thank you.
HELLO
I HAVE TRIED SEVERAL PLATFORMS THAT PRETEND TO SEND ALL MY EMAILS AND I FIND MYSELF IN SPAM, I TRIED OXEMIS WITH 500 EMAILS I IMMEDIATELY UNDERSTOOD THAT IT IS WHAT I AM LOOKING FOR EVEN A LITTLE EXPENSIVE FOR MY SMALL BUSINESS
IT IS NECESSARY THAT PEOPLE UNDERSTAND THAT SENDING 2000 EMAILS OF GOOD QUALITY IS BETTER THAN SENDING 20000000000 EMAILS FROM ANYWHERE
I RECEIVED A PHONE CALL FROM OXEMIS AND I AM VERY CONFIDENT AND I HOPE TO HAVE NEW CUSTOMERS TO AMORTIZE MY INVESTMENT
THANK YOU
We've been an Oxemis customer for almost 10 years. We started with 20,000 mails/month and are now up to 500,000 mails/month. This growth is due in part to the high quality of the platform and its first-rate Sav. Whatever the naysayers (who are often complete novices or lamentable computer experts), Oxemis is a first-rate, highly professional company: whenever we can, we recommend it to our customers (and even to some of our competitors, to say the least).
Thanks again to the Oxemis staff for their dedication.
Mr Gérald COFFOURNIC - WPAC Sarl