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The SNCD publishes a collective book on e-mail deliverability

The E-Marketing commission of the SNCD (Syndicat national de la communication directe) has just published a (small) book on deliverability.

Good news, you can download this one for free, just fill out a form: click here

The book is divided into seven chapters:

  • the challenges of good deliverability,
  • database management
  • quality routing devices
  • the correct construction of messages
  • the campaign rhythm best adapted to the expectations of Internet users
  • accreditation programs
  • Tools for measuring deliverability.

Enjoy your reading 😉

Source: Press release - Publication of a collective book on deliverability

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