The E-Marketing commission of the SNCD (Syndicat national de la communication directe) has just published a (small) book on deliverability.
Good news, you can download this one for free, just fill out a form: click here
The book is divided into seven chapters:
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- the challenges of good deliverability,
- database management
- quality routing devices
- the correct construction of messages
- the campaign rhythm best adapted to the expectations of Internet users
- accreditation programs
- Tools for measuring deliverability.
Enjoy your reading 😉
Source: Press release - Publication of a collective book on deliverability
