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E-mail Marketing: Controlling the frequency ... respect, respect, respect

Receiving commercial e-mails is not always pleasant. What about when you receive the same email five times, with the same information and design in just 12 days?


It was certainly the best way for Etoile Direct (which routed the e-mail via its own database) to get a high number of clicks. But it was probably also a very good way to increase the unsubscribe rate and the classification as SPAM.

In terms of image, it is not certain thatUPS has come out of the game with this Widget action which was interesting on the background.

This is a very interesting example of losing control over the frequency of sending newsletters.

It cannot be repeated enough, the key to a successful e-mail marketing action is the respect subscribers. Respect, respect, respect.

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