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Tails.com

tails

Sample email: Tails.com

transac

From: tails.com
(bonjour@tails.com)
Subject: We'll soon be preparing the next Irish order
Preheader: nonexistent

Why this choice?

  • The email is aesthetically pleasing and graphic, which is quite rare for a transactional email.
  • The elements (colors, typefaces) of the Tails.com brand graphic charter.
  • The recipient will find just the right amount of relevant information in this email: header with clearly identified sender, menu for quick access to his dashboard, help or store, summary of his shipped order, estimated delivery date, personalization, FAQ, and even a little testimonial... I love it!
  • The visuals are very graphic, and neutral at the same time: practical for using brand colors without interfering!
  • The hierarchy of information is clearly marked, with titles, subtitles, texts, control panels, links... easily identifiable as such.
  • The mobile version of the email adapts correctly, with the added bonus of transforming the menu into a "Burger" item! Congratulations!
  • I like the idea of trying to import a Google Font like Montserrat into the email, to bring a little more aestheticism to all the texts in the email, while guaranteeing harmonious degradation on email solutions that don't accept Google Fonts.
  • Solid colors in the background create a simple and effective separation between the different blocks.
This email was selected by Thomas Defossez

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