badsender logo

Strategic eCRM and emailing audit:

Build a long-term strategy with you.

It is difficult to take a step back from our own practices. That's why it's sometimes good to call on an outside person who will have the opportunity to look at your way of operating, thinking and producing. And that's what we're made for, guys!
case study about

The elements analyzed

Performance

openings, clicks, unsubscriptions, dissatisfactions, conversions, ...

Deliverability

seedlist tests, technical architecture, reputation, domain name usage, ...

Data

organization of data, data exchanges, collection methods, segmentations, targeting, etc.

Work organization

mailing schedule, team organization, optimization methodologies, production tools, campaign management tools, etc.

Marketing automation

scripting logic, performance, missing scripts, ...

Content

message typologies, hierarchy of information, writing, ergonomics, quality of HTML code,...

And...

In practice?

Arrow

KICK-OFF MEETING

Respective introductions, understanding of the industry and context, expectations, interview planning.

INTERVIEW

We listen to each member of your team to understand their issues, their way of doing things and their obstacles.

ANALYSIS

Access to your routing tool and/or campaign statistics and/or your mailing schedule.

PRESENTATION

Drafting of the audit (list of points to be optimized and maintained) and proposal of a roadmap (list of actions to be carried out in order to reach your objectives). Restitution meeting.

arrow

Emailing diagnosis : A simple way to know...

How to improve your emails.

You would like to know how to optimize your emailings, but you don't know where to start? Emailing is a more complicated medium than it seems, but it doesn't take much to optimize it. We propose to establish a diagnosis of your newsletter. Not a long and boring document, no, a list of strong points to keep (because there are always some) and weak points to optimize your practices. These points are presented in order of importance to help you visualize your priorities.

The elements.

  • Analysis of email usability
  • Examination of the object line used
  • HTML code control
  • Editorial content analysis
  • Checking the sending technique
  • ... and some additional points depending on your email

Deliverable.

  • A list of the strengths and weaknesses of your emailing will be provided to you
  • A telephone meeting to present the results and answer any questions

In practice.

  • You send your newsletter to an email address that will be communicated to you
  • We test and analyze your newsletter
  • We communicate the results to you in a written document
  • A telephone meeting is scheduled to present the results and answer your questions
Rocket
Emailing diagnosis: a simple way to know how to improve your emails!
You would like to know how to optimize your emailings, but you don't know where to start? Emailing is a more complicated medium than it seems, but it doesn't take much to optimize it. We propose to establish a diagnosis of your newsletter. Not a long and boring document, no, a list of strong points to keep (because there are always some) and weak points to optimize your practices. These points are presented in order of importance to help you visualize your priorities.

Diagnosis or audit?