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Strategic eCRM and emailing audit:

Build a long-term strategy with you.

It is difficult to take a step back from our own practices. That's why it's sometimes good to call on an outside person who will have the opportunity to look at your way of operating, thinking and producing. And that's what we're made for, guys!
case study about

Method

Production methods (briefs, exchanges between teams...)

Process

Registration process for your program (sources, forms, welcome program...)

Analysis

Analysis of messages, emailings, newsletters and promotional emails (openness, ergonomics, interactivity...)

Management

Managing your eCRM data (qualification, segmentation...)

Optimization

Methods for optimizing your campaigns (AB tests, multivariate tests...)

Messages

Transactional messages (confirmations, reactivation...)

And...

In practice?

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Preparation

Preparation of a scenario for the retreat.

Reflection

Full day of reflection at home (business model, production method, objectives, KPI...).

Writing

Drafting of the audit and a roadmap proposal.

Decisions

Half-day presentation of the audit and the roadmap. Decision making for the continuation.

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Emailing diagnosis : A simple way to know...

How to improve your emails.

You would like to know how to optimize your emailings, but you don't know where to start? Emailing is a more complicated medium than it seems, but it doesn't take much to optimize it. We propose to establish a diagnosis of your newsletter. Not a long and boring document, no, a list of strong points to keep (because there are always some) and weak points to optimize your practices. These points are presented in order of importance to help you visualize your priorities.

The elements.

  • Analysis of email usability
  • Examination of the object line used
  • HTML code control
  • Editorial content analysis
  • Checking the sending technique
  • ... and some additional points depending on your email

Deliverable.

  • A list of the strengths and weaknesses of your emailing will be provided to you
  • A telephone meeting to present the results and answer any questions

In practice.

  • You send your newsletter to an email address that will be communicated to you
  • We test and analyze your newsletter
  • We communicate the results to you in a written document
  • A telephone meeting is scheduled to present the results and answer your questions
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Emailing diagnosis: a simple way to know how to improve your emails!
You would like to know how to optimize your emailings, but you don't know where to start? Emailing is a more complicated medium than it seems, but it doesn't take much to optimize it. We propose to establish a diagnosis of your newsletter. Not a long and boring document, no, a list of strong points to keep (because there are always some) and weak points to optimize your practices. These points are presented in order of importance to help you visualize your priorities.

Diagnosis or audit?