The movement continues with the Focused Inbox! With the aim of clarifying the inbox of Internet users, the main email providers have all started to separate priority emails from less important ones. You probably remember it (and you still think about it a lot), it's Gmail that opened the ball with its promotion box. But since then (and even before, since SFR's webmail has been "tagging" ads for a long time), most of the players have this project in mind, or have deployed it on some of their applications.
This was already the case with Microsoft, since for many months, the Outlook mobile applications on iOS and Android have offered a "Focused" box and an "Others" box.
If you are a user of Office365 and/or the desktop version of Outlook, you may have seen a "Clutter" folder for several months that was a technology with the same purpose. But the difference is that with the Clutter folder, emails were moved (seemingly anyway) into a separate folder. This will not be the case with Focused Inbox, which will only play the role of an automatic filter.
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Focused Inbox should be progressively deployed on all versions of Outlook: desktop software, Office 365, Outlook.com, ... all Microsoft email products continue to be more and more unified.
Should we be concerned?
Many were worried about the arrival of the Gmail promotion box, but the cataclysm never happened. The reason is simple. On the one hand, advertisers with low engagement continued to see their emails shunned, and advertisers with high engagement even benefited a little. On the other hand, these dedicated Gray Mail boxes benefit from a behavior that is often ignored: users no longer clean up graymails received in these boxes. This causes a behavior that was little known until now, Internet users will read commercial emails received sometimes several days ago. Paradoxically, the life of an email is extended thanks to a better sorting.
