Only three months after becoming Mailinbluethe young French routing platform changes its name again to Sendinblue.
But more importantly, Sendinblue announces a fundraising of one million euros, the investor is none other than Caloga, one of the main platform for email prospecting in France.
Observers will be able to draw two conclusions from this rapprochement:
- Caloga is certainly trying to diversify (as they had announced during the the recent interview that they had granted us), with an opening of its offer towards the fullservice, whether in acquisition, but also in loyalty.
- On the other hand, it will also allow Caloga to pull down its routing costs in order to be more competitive. The email prospecting market is not doing well and this is a way to keep our heads above water.
Armand Thiberge, CEO of Sendinblue:
"We are very happy with this fundraising. It gives us the means to achieve our ambitions in France and internationally. We will develop great synergies with Caloga. We'll tell you more later..."
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Antoine Duréault, President of Caloga:
"With its SaaS routing solution and its Cloud technology adapted to Big Data, SendinBlue is perfectly positioned in the emailing market of today and tomorrow. This investment in SendinBlue's capital illustrates our commitment to this fast-growing sector. SendinBlue perfectly meets the needs of today's users by combining simplicity of use and very competitive prices."
About Sendinblue Sendinblue is a self-service email and SMS sending solution for companies and associations. Sendinblue is designed for both beginner and expert users. The platform includes newsletter creation, contact database management and results tracking (open rates, click-through rates, etc.).
About Caloga Caloga is an email marketing specialist with operations in France, Brazil, Italy and Belgium. It owns important opt-in partner databases and sees more than 1000 advertisers using its services every year.
