A little less than a month ago, the emailing agency Alchemy Worx (present in Atlanta and London) published an infographic on emailing myths.
The 7 myths of email marketing:
- Consumers are drowning in emails sent by trusted brands;
- The best time to send an email is Thursday at 3pm;
- You should stop sending your campaigns to subscribers who have been inactive for more than six months (I recommend that you read this article again 😉 );
- Consumers are trigger-happy with the anti-spam button;
- If a brand sends more emails, they will simply be ignored;
- Short subject lines give better results;
- Emails arrive in spam boxes because of their subject lines.
