Email Marketing Day 2013 : The program! #emday2013

A great crowd! Nothing to say about it, if we refer to the program and the names present, this first edition of the Email Marketing Day 2013 is already a success. On the menu of the day, 4 major themes: the message, deliverability, acquisition and loyalty. These four themes will be closed each time by a round table discussion with Bruno Florence, Guillaume Fleureau and Bruno Fridlansky as moderators.

For my part, I will have the opportunity to represent Badsender no less than five times during the day! In the introduction of each theme, I will present the Badsender and Goodsender of the past year (and probably some exclusive cases). And at the end of the day, I will have the opportunity to present the conclusions of the #noreplywar.

So, see you on November 28 in Strasbourg?

Program:

• 8:30 am Welcome, breakfast, networking
• 9:30 Introduction of the day - Régis Bacher - Clic et site
• The message
  • 9h50 Latest trends in emailing design - Vincent Martinet - Stamplia
  • 10h20 Focus on responsive design- Guillaume Fleureau - Sarbacane
  • 10:40 a.m. Round table on the message - Bruno Florence - Pignonsurmail
• 11:10 am Coffee break
• Deliverability
  • 11:40 What advertisers need to know? - Jean-Philippe Baert - Exact Target
  • 12:10 pm The new practices of ISPs and ESPs
  • 12:30 Round table on deliverability - Guillaume Fleureau - guillaumefleureau.com
• 1pm Buffet lunch
• 2:00 pm Introduction of the afternoon: digital conversations - Bruno Fridlansky - Consonaute
• The acquisition
  • 2:30 pm Best Practice acquisition: address collection, business models, channel deduplication - Olivier Pihet - Riviera web
  • 15h Focus on B to B prospecting and lead management
  • 15h20 Round table on email marketing acquisition - Bruno Fridlansky - Consonaute
• 15:50 Coffee break
• Loyalty
  • 16h20Best Practice Loyalty: scoring, trigger, segmentation, recommendation - Bruno Florence - Pignonsurmail & Eric de Bellefroid - Selligent
  • 16h50 Focus on the integration of emailing with CRM, ERP, e-commerce sites - Jonhattan da Luz - Inxmail
  • 17h10 Focus on personalization and situational content: geolocation, weather, advanced trigger - Jérôme Blanchon - Happymails
  • 17:30 Round table on loyalty email marketing - Bruno Fridlansky - Consonaute
• 18h00 Conclusion #noreplywar - Jonathan Loriaux - Badsender
• 18h15 Emday Quiz prize-giving - Régis Bacher - Clic et Site