This week we welcome the emailing platform Mail for You in our interview cycle!
Can you give us a brief history of Mailforyou? When did the platform start?Was it founded, by whom, has the business model evolved since the beginning of the adventure?
The MailForYou brand was created 11 years ago through our company Anthemis. At that time, the idea of using e-mail as a communication tool was emerging and few solutions existed.
We started with a business model based on the sale of software licenses. Since then, the offer has evolved towards a pay-per-use model with a multi-platform application (Windows, Mac OS, Linux) in SAAS mode without commitment.
We no longer sell software but an emailing service using our own routing platforms in order to best respond to deliverability issues.
The offer has evolved with the graphic studio and a full service offer. Thus our customers can delegate all or part of their emailing campaign.
What makes Mailforyou unique? What makes you different from other players in this very competitive market?
We have developed MailForYou with the constant concern of offering an easy to use and efficient emailing solution, to allow our customers to fully concentrate on the business communication aspect and to ignore the technical aspect.
We offer the possibility to have different levels of deliverability optimization with a dedicated tracking service, the use of DKIM/Sender ID/SPF authentication protocols and dedicated routing platforms.
The solution allows you to analyze the opening and click rates over a large period of time to qualify the recipient base. The deliverability by ISP is measurable on each campaign.
We make our emailing module available to our clients' CRM or e-commerce platforms that wish to extend the functionality.
What are the next evolutions of your platform?
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The use of smartphones and tablets is evolving rapidly. We will offer the possibility to create messages for these formats in order to send a message adapted to the tool used by the recipient.
We will also strengthen the procedures for measuring the quality of our customers' campaigns to better advise them and ensure compliance with good emailing practices.
Do you offer your customers a "Freemium" mode (free version with reduced features)?
No, but any user can test the platform without commitment to test email addresses of his choice (https://www.mailforyou.pro/fr/test-solution-emailing-tst)
If yes, what do you get out of it? If not, why not use this model?
Infrastructure, campaign monitoring and customer advice cannot be provided by our services in a freemium model and adding a signature to a customer's email is against our customers' interest.
What do you think of the French emailing market? Is it mature or is there still room for new innovations?
Emailing in France is relatively mature and we see that our new clients have experience in this field.
The market is evolving towards more quality as ISP filtering rules continue to strengthen and campaign recipients are demanding targeted mailings that meet their expectations. Innovations are possible in data analysis, targeting and coupling with e-commerce and CRM platforms.
A last word to conclude?
We are on a market in constant progression and the uses of Internet do not cease evolving. Emailing remains one of the best communication tools available today, provided that it is used properly and the rules in force are respected.
Its future depends on the respect of regulations and the fight against spam if we want our profession to last in time.
