With the acquisition of Conversa Marketing and Magnetik, StrongMail created a brand new agency specialized in emailing and CRM. This new agency is called ThreadMarketing.
After the takeover of NutshellMail by Constant Contact or closer to us of Directinet by Bisnode/WDM France and others. We can see that the digital direct marketing is more than ever in full movement.
The fact that a large email marketing specialist as StrongMail founded a specialized agency proves that we are more than ever in the era of multi-channel marketing. The companies direct marketers that will survive will be those that are able to master email, social networks, the mobile world, analytics, geolocation and CRM. And all this while mastering creative.
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