" Only 21 %s use A/B or multivariate testing to determine which content, campaign, or offer to deliver will yield the best results. "
This single sentence aptly reflects the study published a few days ago by Adobe. The maturity of marketing departments when it comes to implementing cross-channel campaign management is still too low.
To conduct the study, Adobe surveyed 278 marketing professionals in North American companies or agencies with more than 500 employees or $100 million in revenue.
Need help?
Reading content isn't everything. The best way is to talk to us.
" Although 70 % of companies surveyed use business rules to deliver personalized content to customers, only 23 % implement "marketing pressure" rules to avoid tiring customers with a flood of messages or offers. "
" 66 % of companies surveyed do not consider their interaction strategies to be centered on on the customer. "
Active for more than ten years in emailing, my career path started on the technical side (integration of emailing campaigns) before turning to sales (as an eCRM expert) and finally to marketing consulting. For 9 years I have been the author of the blog Badsender.com. Emailing is not only an expertise, it really became my passion, that's why Badsender is now my main activity with the creation of an emailing consultant activity linked to the website.
We don't use them for advertising or retargeting, but to make your browsing easier (for example, to watch our live shows, we need you to accept Youtube cookies). That's all we do.
We use Matomo with anonymized audience tracking and that's cool.
Functional
Toujours activé
The storage or technical access is strictly necessary for the purpose of legitimate interest to enable the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
Technical access or storage is necessary for the legitimate purpose of storing preferences not requested by the subscriber or Internet user.
Statistics
Storage or technical access that is used exclusively for statistical purposes.Technical storage or access that is used exclusively for anonymous statistical purposes. In the absence of a subpoena, voluntary compliance by your Internet service provider, or additional records from a third party, the information stored or retrieved for this sole purpose generally cannot be used to identify you.
Marketing
The storage or technical access is necessary to create user profiles to send advertisements, or to track the user across a website or multiple websites for similar marketing purposes.
