The first thing that comes to mind when opening this newsletter is that it is empty! At least if your email client does not display images by default. This is a very classic error, but one that you should absolutely try to correct. This error occurs approximately one time out of two when analyzing a newsletter.
The subject of the email is a great classic that is always very effective in terms of opening performance: Free delivery. With this kind of offer, it is essential to offer the user the means to arrive as quickly as possible on the site to take advantage of the offer.
Here, in addition to the fact that the email is made up of a single large image, it would have been appropriate to use the "preheader" in order to place a call-to-action to the site rather than to a mirror page.
A promo code impossible to copy and paste
After displaying the images, two things are striking, the first, part of the text that is contained in the image could very well have been integrated in html since there is no effect on the characters and the background of the text areas is plain.
Secondly, since the text is included in an image, it is impossible to copy and paste the promotion code offering free shipping, which is obviously not practical.
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Various
- This is an email without a button, so a click incentive will not be very good.
- The background color of the email is not displayed in Gmail, there was probably no test in several email clients.
- The commitments that are found at the bottom of each page of the site are not found in full in the emailing (there is only one) although they have a real added value to trigger the purchase.
- A promotion available for any purchase from 150 euros ... but it is only explained in very small letters under the email ... bad for confidence ...
- …
Identity card
Generic email information:
- Subject of the email : Free delivery on your wines and Champagnes !
- From : ChateauOnline
- Preheader To view this newsletter, click here
- Platform of routing : MailPerformance
Checklist :
- Link to privacy : Bof
- Link to unsubscribe : OK
- DKIM : OK
- Text version : Bof
- Text to Image Ratio : KO
- List-unsubscribe : KO
- Friendly reply : ??
- Mobile ready : KO
Screenshot of the email
