The banking sector is certainly one of the sectors in which to makeemail marketing is very complicated. But just because it's complicated doesn't mean you shouldn't take advantage of it, use every opportunity to create a conversation with the consumer. The minimum requirement is to respect good practices.
This is an email from the online bank Keytrade Bank. This email was sent as a warning following the transfer of a large amount.
The problem? A glaring lack ofidentification. In Gmail, the email appears in the list of emails under the name of a certain "automailer" with the subject "Money transfer warning". The body of the message itself does not emphasize the fact that the email is sent by Keytrade Bank.
The risk? That the consumer, while it is a legitimate email, considers it to be phishing (phishing) and reports it in its webmail interface. The consequences could potentially be very harmful for the bank.
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Is that all? Not really! From a technical point of view, email is not not signed by DKIMand therefore its authenticity can be questioned by the anti-spam filters. Another bad point, and we won't talk about theinability to make a reply to the email ... while there is a contact email address that is referenced in the body of it!!!
Identity card
Generic email information:
- Subjectline : Money transfer warning
- From :
- Preheader PLEASE NOTE: THIS MESSAGE IS GENERATED AUTOMATICALLY. PLEASE DO NOT REPLY.
- Platform of routing : ?
Checklist :
- Link to privacy : KO
- Link to unsubscribe : KO
- DKIM : KO
- Text version : OK
- Text to Image Ratio : OK
- List-unsubscribe : KO
- Friendly reply : KO
Screenshot of the email
