The internet consulting agency Altics published in collaboration with Emailvision a study on newsletters in the e-commerce sector. This study is called "Boost your turnover with efficient newsletters".
"98% of respondents are regularly disappointed by the content and/or appearance of a newsletter"
This study is very interesting to read, it brings to light a lot of ideas that are not only valid in the e-commerce world. This is the case, for example, of the part of the study that concerns the methods of subscribing to a newsletter on a website. It is important to use a clearly identified form at the top of the website homepage. And ideally by asking for very little information and with a confirmation of the registration sent very quickly by e-mail.
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Source: Lemon press
2 réponses
A newsletter is only positive if you want to make customers come back, in the case of a unique clientele (such as credit repurchase) it has no use, better to use the usual means
@ezacal: what are the usual ways? In the case you mention, why not introduce new services via a newsletter or other types of campaigns? Or why not just try to accompany the customer? To advise him?