A few weeks ago, IBM Silverpop published its 10 marketing trends for 2016. I'd like to share with you the translated list of these 10 trends (since the original is in English). They focus mainly on optimizing the consumer experience. A topic that remains a priority for the coming months.
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- Cognitive technologies are changing the way consumers' attention is drawn.
- Delivering a connected consumer experience is becoming incredibly critical for businesses.
- Retargeting has reached an unprecedented level of multi-channel sophistication.
- Social networks and automation will combine new methods to improve the customer journey.
- Video is at the center of the marketing mix.
- Large companies will stop thinking that a marketing suite is the global answer to their needs.
- The best marketers use predictive technologies to set their businesses apart from others.
- The internet of things and sensors are becoming a real driver of consumer engagement and data collection.
- Loyalty programs are expanding to other channels and touch points.
- Look-alike strategies transform the role of social in contact list growth.
Or directly on the IBM Silverpop blog
