At Badsender, we are convinced that the future of email marketing will largely pass by the use of transactional emails and other notifications. Moreover, the same philosophy (with the same performance) can also be applied to SMS (which are coming back in force on certain types of transactions), on mobile notification, on internal messaging on your websites ...
L'following infographic was realized by Email Monks (Email Marketing Agency) in collaboration with Avari (email content personalization specialist). It outlines some of the main arguments in favor of transactional email and will give you some inspiration on the subject.
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The infographic
