We can say that the world of emailing and more generally of digital marketing is in turmoil! After the announcement of the acquisition of ExactTarget by Salesforce a few weeks ago, it's now Adobe that is buying Neolane.
Today, no analysis of these two buyouts, others do it much better than me, including these two articles published on Forbes.com:
- Adobe Acquires Neolane: Marketing Tech Gains An Accent
- Salesforce/ExactTarget Deal Means More Complexity For Marketers
Who has been acquired in the email marketing industry in recent years?
No, what I wanted to try to do is put together a timeline of buyouts in the emailing, eCRM and marketing automation industry. The list below is under construction. I invite you to help me complete it, in the comments below or via social media!
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List of acquisitions, buyouts and takeovers in the emailing sector
This list focuses on the major international players in email marketing, but also on French companies:
- 2004 - Acquisition of Epsilon by Alliance Data
- March 2004 - Acquisition of Cheetahmail by Experian
- February 2006 - Acquisition of Double Click (Email Solutions) by Epsilon
- October 2008 - Acquisition of Optizen (Messagent) by Selligent
- June 2006 - Acquisition of Directinet by IPT
- December 2009 - Acquisition of Directinet by Bisnode
- June 2010 - Acquisition of Coremetrics by IBM
- July 2010 - Acquisition of Companeo by Carlyle
- August 2010 - Acquisition of Unica by IBM
- August 2010 - Fransisco Partners (investment fund) takes control of Emailvision
- April 2011 - Acquisition of Smartfocus by Emailvision
- December 2010 - Acquisition of B2D1 by NP6
- December 2010 - Acquisition of Aprimo by Teradata
- June 2012 - Teradata acquires eCircle
- June 2012 - Acquisition of Adverline (and its subsidiary Vertical Mail) by Mediapost
- September 2012 - Acquisition of PredictiveIntent by Emailvision
- September 2012 - Acquisition of Cabestan by Mediapost
- October 2012 - Acquisition of Pardot by ExactTarget
- October 2012 - MarketingPilot acquired by Microsoft
- December 2012 - Oracle acquires Eloqua
- March 2013 - Acquisition of Netbreeze by Microsoft
- April 2013 - Acquisition of Socio by NP6
- June 2013 - ExactTarget acquired by SalesForce
- June 2013 - Acquisition of Neolane by Adobe
Please feel free to add to the list or report errors.
6 réponses
Hello, I see 2 additions
Buyout of Coremetrics and Unica by IBM (I don't have the dates).
Microsoft bought Marketing Pilot (US) and Netbreeze (Switzerland) (I don't have the dates).
Sincerely.
Combet > Thank you!
IBM's acquisition of Unica was already there, but I added the other three!
2006 : the English group IPT buys Directinet, specialist in BtoC e-mailing
2010 : the American fund Carlyle acquires Companéo (a BtoB e-mailing platform and player)
2012 : Mediapost acquires :
- Adverline and by ricochet its subsidiary Vertical Mail (BtoB e-mailing)
- Capstan
Richalet > Thank you!
I have updated the list and also added the acquisition of Directinet by Bisnode three years after the IPT buyout.
And this one: http://www.journaldunet.com/ebusiness/crm-marketing/doubleclick-epsilon-0206.shtml
Hello Nicolas,
One of your colleagues already gave me a complete history of acquisitions around Epsilon 😉
I'll put it on the list. Probably tonight!
Thank you,