Selligent and Uniteam are jointly launching a new relationship marketing solution. Mr lab is based on the "test and learn" technique and offers a new approach to 360° multi-channel customer relations.
Excerpt from press release :
"mr lab is a turnkey solution that enables marketing departments to rapidly test a new cross-channel relational strategy through a "test and learn" approach. A real time-saver in managing and measuring the effectiveness of segmented relational strategies in a multi-channel context, this offer is built around Selligent's interactive marketing solution, offered in SaaS mode. It includes an audit, implementation and performance measurement phase. In this way, marketing departments can quickly and cost-effectively challenge their existing system by applying the scenario to their entire customer base, or to a significant percentage of it.
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The video presentation available on the mr lab website:
Selligent is a relationship marketing solution specialized for B2C. Selligent helps you build a dialogue with consumers by combining campaign creation, management, optimization and execution. Selligent relies heavily on a network of partner agencies.
Uniteam is a independent marketing agency based in Lyon and Paris. Uniteam brings together different areas of expertise: digital, relational, operational and events.
5 réponses
That sounds really interesting.
But I find a lot of functionality in Selligent.
Where is the revolution? In the Sass?
Question forwarded to key stakeholders 😉
Hello,
I would like to answer your question. Without talking about a revolution, value creation is based on 3 points:
1-A single team that accompanies the life of the project from the upstream reflection to the operational implementation until the animation of the program when it is necessary, for this type of project at least 3 actors (editor, integrator, agency)
2-Operational implementation in 6 weeks, including the creation of a datamart dedicated to relational programs
3-An extremely attractive cost (from 130 K€ / year to animate 100 000 contacts)
Which is based on an "annual package" that includes all the costs necessary for the implementation of the program (data mining, implementation of flows, strategic thinking, realization of supports,...)
That's it!
Armel-Alexandre > Thanks for taking the time to answer!
Great! Nice challenge and thanks for the info.