On April 17, the group NP6specializing in SaaS-based emarketing and eCRM solutions, has announced the acquisition of Socio Logiciels, a company specializing in data analysis.
From the press release:
This acquisition will result in strong synergies around Data Intelligence, allowing NP6 to benefit from Socio Logiciels' know-how, particularly in the fields of datamining and geomarketing, and Socio Logiciels to develop SaaS software for research and marketing professionals.
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This acquisition will result in innovative services and solutions that bring out the best in both companies: NP6 as a leading player in cloud solutions, and Socio Logiciels in data management and analysis. This association will position the NP6 Group as a reference in consumer insight.
The Group NP6 is a publisher of e-marketing solutions in Saas mode. The group is the owner of MailPerformancea multi-channel e-crm solution specialized in email and SMS routing and Email Spotteran emailing monitoring solution.
