Here is a translation of the main points of Will Schnabel's article published on the blog of Silverpop.
This is an article about themarketing automation :
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- Explore: Establish conversations online
- Step 1: Take steps to improve deliverability
- Step Two: Capture data in a more efficient way
- Step Three: Develop personas and contents associates
- Walking: Integrate the campaigns
- Step 1: Use the behavioral follow-up by linking it to your web presence
- Step 2: Building multi-channel campaigns
- Step 3: Send to good time
- Running: Automate dialogue and processes
- Step 1: Classify leads using implicit and explicit information
- Step 2: Implement campaigns by stage of lead maturity
- Step 3: Coordinate with sales
- Taking flight: Watching your marketing program take off
Feel free to read the full article: Marketing Automation: Crawl, Walk, Run
