5 Ways a Preheader Can Increase Response and Deliverability - On the Aweber blog by Justin Premick
Here are the five ways translated from the original article (this is not a literal translation):
- Link to an online version of the email and/or remind the user to activate the images
- Ask the member to add the sender's address to his address book
- Show a one-line summary of the email to the member to suggest that they continue reading
- Provide an unsubscribe link
- Remind the subscriber why they are receiving the email
For me, the most important thing in a preheader is point 1, but especially point 3, which is likely to become more important in the future, especially with the adoption of Gmail and Outlook 2007.
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