Emailmarketing: 5 ways for a preheader to increase your response rate

5 Ways a Preheader Can Increase Response and Deliverability - On the Aweber blog by Justin Premick

Here are the five ways translated from the original article (this is not a literal translation):

1. Link to an online version of the email and/or remind the user to activate the images
2. Ask the member to add the sender's address to his address book
3. Show a one-line summary of the email to the member to suggest that they continue reading
4. Provide an unsubscribe link
5. Remind the subscriber why they are receiving the email

For me, the most important thing in a preheader is point 1, but especially point 3, which is likely to become more important in the future, especially with the adoption of Gmail and Outlook 2007.

Click here to read the original (and detailed) article.