Seduisez-georges.fr is a contest organized by Dessous Chéri whose goal is to seduce Georges via a virtual chat to win various prizes including a trip, underwear and a gift certificate. The contest is in fact a virtual chat (with a computer) who will ask you a series of questions. This is an ingenious way to hold the attention of Internet users and make them accept more than via a traditional form.
The first step is to give your postal address to accept (or not) to receive offers from partners. Apart from the fact that you have to enter this information via a chat, there is nothing special so far.
What is more interesting, however, is the second part of the questionnaire. The very heart of the contest. Seducing Georges is in fact answering a question about your taste in lingerie, which will allow to better segment the offers sent by Dessous Chéri. Instead of filling out an austere questionnaire where you immediately realize the purpose, you feel like you are playing a game.
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It's well done, it's clean and innovative! It's probably too much oriented to the female public while men also buy a lot of underwear.
To conclude, two final points about the email that led me to this contest.
- Interestingly, the main call-to-action of the email invites you to confirm or change your email address.
- Less good, in the email, Dessous Chéri says "Well done! You won!" when it is not a foregone conclusion.
