Mailchimp: Create a custom newsletter template
Would you like to use Mailchimp to create your own eco-friendly, accessible, personalized newsletter template that respects your email system design?
Switching routers: technical stress, marketing stress
Most of the time, the need to change campaign management tools is driven by the marketing team. And almost always,
Mathieu Jahnich is a consultant-researcher in responsible communication. In this podcast, he explains how the "marketing, communication and
This episode is a bit special this time, as I interview Thomas Bourgenot, an advocacy officer in an association called Résistance
Chilowé = Media + Travel Agency. A podcast recorded with Charlotte Bocquet from Chilowé
#podcast #sobriety #marketing "[To be] intimately convinced of the project for which they work and who are committed themselves" is for
Deliverability: killing false best practices
On the web there are a lot of articles more or less recent that talk about good emailing practices
Drastic reduction of the carbon intensity of Badsender in 2022!
41% carbon intensity reduction of Badsender between 2021 and 2022. That's far more than the 20% targeted. And
Calculating the carbon footprint of an emailing/newsletter strategy: a case study with Mediapart
ERRATUM Mea culpa, the devil is hiding in the orders of magnitude! While preparing a live report on this case
Where to put the cursor? A podcast recorded with Quentin de Mauroy from Tranquille Émile
"It's all about the slider." That's probably the phrase that comes up most often in this episode of the podcast "Sobriety
Towards a marketing of renunciation? A podcast recorded with Cyril Espalieu from Everide
The marketing of renunciation! These words dropped by Cyril Espalieu (co-founder and CMO of Everide) in this episode sound