Shine is an online pro account designed to simplify the administrative life of freelancers and small businesses.
In early 2024, Shine contacted Badsender to help them find an email creation tool which ensures graphic consistency while facilitating email production by teams, and is compatible with 3 routing tools.
In a liveLucile Dubernet (CRM & User Lifecycle Manager at Shine) and Olivier Fredon (Product Owner of email builder LePatron) explain the choices they made to ensure consistent graphics and multi-platform compatibility.
After 6 months of use, have the choices made been relevant? What are the teams' frustrations? And many other questions...
Shine's 3 needs
- Create a consistent email system design just like their website uncluttered, elegant, masterful and frighteningly effective.
- Facilitating production emails by the teams.
- Find a multi-platform organization efficient: Shine uses 3 different routing tools (Intercom, Hubspot and Brevo) to send its emails.
Live Shine x Badsender x LePatron
The link to the live site is : https://www.youtube.com/watch?v=yi1NfLvB0zI
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Participants
Lucile Dubernet
Lucile has been CRM & User Lifecycle Manager at Shine & Ageras since 2022. Previously, she was an emailing consultant at Dolist (email router) for almost 6 years!
> View his LinkedIn profile
Olivier Fredon
Olivier has a cross-disciplinary vision. He accompanies Badsender customers from the very start of an email production project right through to completion. He analyzes their needs, constraints, organization, teams, budget and deadlines. His obsession? to meet needs above all else.
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