Badsender is a group of emailing, deliverability and CRM experts. We cover the entire email chain: deliverability, strategic advice, writing, design and campaign production. But our approach goes further.
We take a critical look at our industry, which sometimes leads us to be out of step with our sector. With our customers, we talk about the impact of their campaigns, alignment with their CSR commitments, eco-design, accessibility, inclusiveness and internal organization.
We build our expertise through research and reflection. We devote an average of 30% of our time to digging into subjects, popularizing them and unfolding our analyses. It takes time, but we love it!
Digging into the eco-design of emails, campaigning for greater accessibility and inclusiveness, demanding new narratives, proposing expiration dates in emails... Since 2022 we explore the limits of marketing utility and futility in our Sobriety & Marketing podcast.
We share with a straight face and no quid pro quo everything we know about our blogthrough our articles, our guidesin our lives and our podcasts. It seems completely natural to us.
Badsender was originally a blog created in 2010 by Jonathan Loriaux. Every week, he published the "Badsender or Goodsender of the week", a complete analysis of an emailing campaign. Over time, the blog's audience grew, leading him to develop a consulting business in 2013, as an independent consultant. And as the consulting business grew, Jonathan decided to create the Badsender agency in 2015, gradually rallying experts to the adventure.
We're a band of experts, each bringing specific skills to the table and continually working to improve them. These skills are in line with our manifesto and our vision ofemailing agency committed.
Marion Duchatelet
Advice, Strategy, Copywriting, Marketing Automation, Routing Tools, Marketing Sobriety, Scratching Posts.
Olivier Fredon
Project management, Email builders, UX Design, Accessibility, Eco-design, Climber.
Anaïs Lagasse
Administrative management, Executive assistant, Pedagogue.
Jonathan Loriaux, founder
Delivrability, Strategy, Project Manager Advocacy Email Expiration Date, Swiss Army Knife, Marketing Sobriety, Hiker.
We will always to warn you if we think you're on the wrong track.
For us, work is a source of fulfillment! We love to share our good humor with others! Help us grow it.
At Badsender, the customer is not king. We do our utmost to satisfy you, but not at any price. We want to be your partner. This partnership must be balanced, and put everyone on an equal footing. This is an essential condition for our mutual success.
The privacy of your customers and prospects is sacred. We do our utmost to protect it within the legal framework (but not only).
Calculate our carbon footprint every year
In 2024, we emitted 33t of C02e. Since 2021, Badsender has been calculating its carbon footprint (scopes 1, 2, 3) every year. The carbon footprint is a management tool in the same way as our balance sheet. It enables us to better understand the impact of our activity and guide our decisions.
Stabilize our sales
Our aim is to stabilize our sales from year to year. Each year, our budget aims to break even, ideally with a small safety cushion.
Buying & hosting responsibly
Choose open source tools
Favour repair, rental and reconditioned equipment
First, we repair our own hardware. Then we rent (part of the team goes through the Commown cooperative) or buy as much reconditioned equipment as possible.
Minimizing travel & Zero air travel
Here we list our inconsistencies and areas for improvement:
The Badsender agency was born in 2014, under the impetus of Môssieur Jonathan Loriaux.
Previously (and since 2010) it has been a blog dedicated to emailing. Over time, the audience has grown ... And paf, it makes Chocapic!
In 2014, Badsender gradually turned into a business d'fullservice agency specialized in emailing and more broadly in the implementation of eCRM campaigns. Today, we are 10 employees. Boom. Take this in your hands.
We work for Roland Garros (emails before, during, and after tournaments)Viadeo, Rue du Commerce, Sodexo, Mondadori... and many others, because we also outsource email missions for many generalist agencies. Yes, we are like that, what do you want...
Our mission is to bring our expertise in the field of email marketing, theeCRMand deliverability by becoming an extension of your internal teams. Simply put.
To keep it that way, we make sure to respect some essential principles.
Obligation to advise
Privacy Policy
The privacy of your customers and prospects is sacred. We will do everything in our power to protect it by respecting the legislation (but not only).
Good mood
Work is a source of fulfillment for us! And we love to share our good mood in all our exchanges! Help us to cultivate it.
A balanced relationship
We want to be your partner. This partnership must be balanced, putting everyone on the same line. This is an important condition for our mutual success.
Sebastien has a long history in the world of email marketing and email deliverability in France. He started his career at SmartFocus. He then joined Neolane as a deliverability consultant. (now Adobe Campaign) and in 2013 became deliverability manager at Cabestan. Since July 2016, Sébastien is the main deliverability consultant of Badsender.
Hélène, an advertising executive who studied visual communications and direct marketing at ISCOM, has worked in a number of agencies, before setting up her own personal services business, which has enjoyed great success thanks to the use of social networks and targeted mailings. Now she's back, she works as an emailing project manager for Badsender.
Pierre lends us a hand every day for design and emailing Master Template, for email development and production on our LePatron email builderfor HTML and CSS development of email campaigns... We can't do without his services, and the quality of his work!
Thomas started his career as an emailing integrator at Experian before creating his own web agency. Since 2013, Thomas collaborates on various projects of Badsender and since 2017 became an employee of the structure. Today, became the main ambassador of theemail design and theemail integration at Badsender. In fact, he hosts training on HTML code for emailing !
After a brief stint in national education and a successful reconversion as a webmaster, Fabien specialized in email marketing by joining Publicis ETO and then Soft Computing. During these years, he acquired mastery of various platforms (Adobe Campaign, Actito, Splio, Brevo, etc.) routing and HTML email integration.
Coming from a commercial background, Marion has been working for Cabestan for almost 10 years, where she accompanied the evolution of the solution in terms of marketing and communication before becoming Marketing Director. After a two-year stint in a data agency, Marion now supports Badsender's clients in the evolution of their emailing and eCRM strategies. Marion also runs training on emailing strategy !
After a BTS in marketing specialized for the hotel industry and a degree in new technologies applied to tourism, Marion worked for more than 3 years at an email router where she had the opportunity to learn all the professions related to emailing and eCRM. At Badsender, Marion is in charge of welcoming new customers and accompanying them.
Having studied graphic design, Grégory then developed his entire career in the field of email marketing and eCRM. After serving as a Digital Campaign Architect at various agencies, he joined Badsender in January 2015 as an Associate and to fill the role of Operations Manager.
Jonathan has been active for over 12 years in the field of emailing and eCRM. His journey started on the technical side (research and development, campaign integration...) before moving into sales as aeCRM expertand finally marketing consulting. Jonathan also leads deliverability training!
We work daily to reduce the environmental impact of our business. With our guide to the role of a CRM team in the ecological transition for example. Or eco-design guide email. In 2021, Badsender emitted 42 tonnes of CO₂ equivalent.. This represents 60 grams of CO₂ per euro of sales. (carbon intensity).
Just like our balance sheet! It will allow us to better understand the reality of the impact of our activityand in so doingguide our decisions in order to improve ourselves. Badsender carried out its carbon footprint in collaboration with Sami.eco. A huge thank you to Alexis Lepage for his guidance, his patience and his pedagogy.
Did you know that?
We have initiated a project called Email Expiration Date aimed at set expiry dates in commercial emails in order to limit their infinite conservation.
To improve our carbon footprint in 2022 (goal of reducing our carbon intensity by 20%)we have planned a number of initiatives. Here are the different orientations that have already been implemented or are being implemented in our organization, in order of impact:
Request carbon footprints from our partners and implement a purchasing and replacement policy for our partners that favors those with a policy of reducing their footprint.
Rather than purchasing services from external partners.
Continue to migrate our hosting infrastructures towards more environmentally friendly solutions.
We prefer open source solutions hosted by environmentally friendly companies. We give priority to suppliers with a strong environmental commitment.
We do not fly anymore to reduce our carbon footprint at Badsender. Not at all. Nada, que talle, que tchi, peau de balle, makach walou.
Minimization of travel at our customers' sites for services of less than a day. We are fully telecommuting and therefore do not have offices.
with Badsender employees.
And also, putting in place of a strategy Bring You Own Device. Not to mention a lengthening of the renewal cycle.
