Why participate in EMDay?

Dear friends, good morning-good evening. It is not unusual for me to deal with HTML code for email and of emailing design in the articles I write. But this day is special. It is different from the other days. I will indeed explain to you, by A+B square root of hypotenuse, why EMDay, the biggest French event on email marketing tears everythingand why you should AB-SO-LUTELY participate (and I speak for myself, I am not sponsored by Danette or Fanta). As I speak, there are only 119 places available, so let's not waste any time and, like OM, let's get straight to the point:

My argument in three parts: thesis, hypothesis, synthesis

Because there's all the gratin, but without the Béchamel.

I don't even know if it's worth listing the participants of the previous sessions. I do, for the fun of it: 3 Suisses, Air France, Auchan, Bureau Veritas, Crédit Mutuel (which is leading the way), Deloitte, EasyVoyage, Fujifilm, Groupama (see Cerise if it is willing), Kiabi, La Poste, Le lynx, Le Monde, L'Equipe, La Banque Postale, Leroy Merlin, M6, Maisons du Monde, Mediapart, Meetic... I'll stop here, it's too long. All this to say that it is already an opportunity to create opportunities!

But also, professionals of the sector!

A7 Emailing, Actito, Adobe, Belacom, Cabestan, CheetahDigitalDolist, EmailonAcid, EmailMonday, Emarsys, Inxmail, Litmus, Mailissimo, SmartProfile, Mailjet, NP6, Reelevant, ReturnPath, Sarbacane, Sellligent, SendinBlue, SignalSpam, Smartfocus (and so many others) : they were present the previous years! The opportunity to ask them your questions live, to exchange, to chat, and to answer your problems!

And above all, email marketing experts, in pulpit and incense!

Jonathan Loriaux, Laurence Evrard, Bruno Florence, Anne-Claire Fichten, Charles Boone, Joanna Hede, Bruno Fridlansky, Sarah Lorier-Pasturel, Thomas Fontvieille, Nathalie Phan Place, Alain Doustalet, Muriel Vandermeulen, Rémi Parmentier, Stéphane Amarsy, Pierre Ammeloot, Simon Bressier, Stéphane Bricard, Didier Colombani If these names don't mean anything to you, you do it on purpose, it's not possible otherwise...

Go figure, you might even be able to eat with them at lunchat the same table! And to know, finally, if they are more "Fish" or "Poultry"...

Because it only lasts 48 hours, like a stopwatch.

And what are two days in the life of a man? Hm? I ask you... Two days, that is to say 48 hours... And still! Not even, if we consider that it starts around 9:00 am the first day, and that it ends around 5:00 pm the second. You'll even be back home for the soup!

Because it's very well organized, like my office.

First of all, it is very close to Paris. It helps. But moreover, whether it's the transportation from the Massy train station to the Château de Cély and back, or the program, it's just a killer. Last year for example, the organizers had reserved for us a program of a very great quality:

  • Conference "Optimizing mailing lists: should you shoot less to shoot better?"
  • Conference "Customer journeys to serve your relational scenarios".
  • Conference "Choosing the right marketing automation software: an impossible puzzle?"
  • Workshop "Best practices in e-mail integration
  • Workshop "E-mail and Augmented Customer Experience: the words to say it
  • Workshop "Creative and efficient email briefs: Dartagnan's supersonic workshops for Air France
  • Workshop "What if we created a ZERO CARBON initiative in the emailing sector?"
  • Conference "You have (finally) integrated the RGPD, the new e-Privacy regulation is waiting for you. A new revolution?"
  • Conference " How does AI impact the management of an emailing campaign? Feedback and presentation of concrete cases "
  • Conference "What are the best practices to respect your recipients... And therefore please the ISPs!"
  • Workshop " Real time marketing & AI to animate your customer and prospect base ".
  • Workshop "Bring order to the chaos of your emailing production with the Design System (case study)
  • Workshop "Interactive and dynamic emails: how to take action!"
  • Workshop "Retrospective of the evolution of email marketing and eCRM over the last 12 months
  • Conference "Spymails and Deep Learning, diving into a world where marketers could become blind"

Because it's time to hydrate.

It takes place on May 14 and 15, 2020. And I can tell you that in the month of May, do what you like: it's hot-hot-hot, and it's much better there to moisten the liar around a barrel (or a glass of water, no obligation) rather than to suffocate by 46°C under the attic and the Velux® that one did not succeed in placing the blind so-called occulting so-called easy of installation of at Leroy Merlouch (moreover we all make the same mistake, we take the one where it is all dark, but that does not prevent the sun from striking).

So quit your machine (or take your laptop with you if you want to take notes or work at the same time)and come on! We're good-good-good-good!

Need help?

Reading content isn't everything. The best way is to talk to us.


Because we can stay put, Mom has it all planned

And that after a day full of emotions, meetings, discussions and email marketing, finding a warm bed, OKLM, away from the hubbub of passionate conversations, is cooooool!

Besides, we could meet there, and that's worth all the money in the world.

This is probably one of the only events that brings me out of my cave. I then trade my hermit's clothes and my bear skin (my Adam's costume) for a well ironed shirt and a relatively shaved beard (the rest depends on the mood).

I leave my cave during the EMDay, sometimes even to give conferences or workshops, that's it! I am naturally asocial, but I literally transform myself (sometimes after one or two beers) to talk, as in 2018 in Bischoffsheim, the rendering of emails in webmail clients, bugs, patches and evolutionsor when in 2019 I held on for an hour in front of a full house to unveil some "fuckin' amazing tools" for any developer, designer or email project manager.

Because it is also an opportunity to challenge yourself physically...

Yes, since the EMDay takes place at the castle of Cély, we take the opportunity to challenge each other on different sports, more or less physical. Badsender put its expertise in team sports into practice, and won a game of Basketball on the field, and a game of Babyfoot (not in the field). We gave it our all! Pinball, badminton, ping-pong... It's always a time of fun and camaraderie... This year, we'll take you to darts and synchronized swimming when you want!

And vocally!

Last year, the first day ended (late) on a splendid Karaoke, with grandiose covers of In the North, it was the "corons". and "If the Yanks weren't here..." So just for that, and for the memory of Pierre Bachelet, you have to come...

Because there is a pool

Period, to the line.

So, convinced?

Niiiiiiiiiiiiice, I can't wait to see you! Let's make an appointment, let's meet, let's have a meal, let's talk emailing strategy or choice of a routing solutionOr, in another register, our children and the last one who just had an ear infection... Maybe we can even play a game of PES or Singstar?

Still not convinced?

I can't do anything for you anymore... Sorry, it's no use... Not for lack of trying... As much as I want to, I can't... No chance... Another time maybe? No but seriously, maybe you didn't see the button above, so just in case...

Share
The author

Laisser un commentaire

Your email address will not be published. Les champs obligatoires sont indiqués avec *