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EMDAY 2018: Check out the program and don't forget to register!

11/05/2018

As we announced at the beginning of February, this year's Email Marketing Day follows the model initiated last year: 2 days, all-in (meals, accommodation and conferences), workshops on the first day and conferences on the second.

We can't do anything else but encourage you to come and participate in this event which is totally unique in France! Latest trends, informal meetings, ... but what better way to convince you than to present you the program! Attention, places are limited, so don't delay too much before going.

Another motivating factor is that there will be 6 members of the Badsender team who will travel for the occasion, two of whom are speakers!

Program:

DAY 1 - June 21

  • 11:00 am - Transfer by bus from Strasbourg station to the Bischenberg
  • 12:00 - Welcome cocktail reception
  • 2:00 pm - Workshops - 6 workshops, 3 time slots, each workshop runs twice
    • Email rendering in clients and webmail: what are the new bugs, patches and evolutions? - Thomas Defossez (Badsender)
    • Turn your visitors into paying customers with Marketing Automation - Julien Cros (Sendinblue)
    • Email Clinic - Ronan Pellegrini (Clic et Site) and Michel Mélidor-Fuxis (Clic et Site)
    • Best practices in email acquisition - Adrien Grillard (TimeOne) and Bruno Martins Silvestre (TimeOne)
    • Auchan customer case - Loïc Péron (ReturnPath) and Christophe DOISE (Auchan)
    • And a surprise workshop from Snipemail
  • 6:30 pm - Relaxation and Aperitif: Walk in the vineyards, France-Peru match, Bowling, ... or a little work
  • 8:00 pm - Dinner: A note of Alsace in your plates, for a convivial moment as we like them.

DAY 2 - June 22

  • 07h00 - Breakfast
  • 09h00 - Marketers, collateral victims of the fight against cybercrime? - Thomas Fontvielle (Signal Spam)
  • 09h30 - BIMI (Brand Indicators for Message Identification) authentication rewarded - Charles Boone (Snipemail) - Carmen Picious (La Poste) - Laurent Garnier (NP6)
  • 10:00 - Alt codes, the good, the bad and the ugly - Charles Boone (Snipemail)
  • 10:15 am - Break
  • 10:35 - Deliverability round table - Lucas (Sendinblue) - Stephane Decamps (Vade Secure) - Alain Doustalet (Orange) - Carmen Piciorus (La Poste) - Laurent Garnier (NP6) - Didier Colombani (Return Path) - Moderated by Bruno Fridlansky
  • 12:00 - RGPD: will it really take us all to jail? First assessments and feedback - Nathalie Phan Place (SNCD)
  • 12:30 - Lunch at the panoramic restaurant
  • 14h00 - 42 ? The guide to intergalactic email benchmarks! - Jonathan Loriaux (Badsender) - Bruno Florence (Florence Consultant)
  • 14h15 - The must-haves in email by Bruno - Bruno Florence (Florence Consultant) - Bruno Fridlansky (Social Dynamite)
  • 2:30 pm - AI and emailing: responding to spammers - Bruno Friedlansky (Social Dynamite) - Charles Boone (Snipemail)
  • 14h45 - Sales pressure and ROI: datacadabra® scoring for email performance - Nicolas Naccarato (Tape à l'œil), Eric Noe (MGS Solutions / datacadabra )
  • 15h15 - The grain of salt of emailing - Quiz organized by EMDay
  • 15h45 - Break
  • 4:00 PM - Email acquisition: evolution of the lever and its place in digital marketing - Bruno MARTINS SILVESTRE (TimeOne - Performance)
  • 16:50 - Closing surprise

In practice:

  • June 21 and 22
  • In Bischenberg (30km from Strasbourg)
  • Shuttles from Strasbourg station
  • 700 euros All-in (conferences, meals, accommodation (at the same place)... and even transportation as an option!)

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