Webinar, the replay: Say, what do you put in an email?

Last week, some of you attended our live webinar on structuring of your emails !

As a reminder, the pitch was this: Structuring the email and clarifying the message are, for sure, the 2 recommendations that Badsender recommends during its emailing audit/diagnosis. Messages are long and we sometimes have to read the content several times to fully understand the offer, whereas understanding should be grasped as soon as the message is opened, at first glance, or even in the subject line/preheader. So, where do we start? What do we write? What approach should we take when designing an email? How do we prioritize the information?

As we like to share our knowledge as much as possible (have you seen our new home page?), we're offering you not only the video replay, but also the slides (see below). Mind you, we had forgotten to activate recording, so the start-up is a bit "rough".

Need help?

Reading content isn't everything. The best way is to talk to us.


Slides:

Find Marion in training or coaching!

This webinar is an excerpt from the training on emailing strategy that Marion gives several times a year. Marion also accompanies several clients of Badsender (Prismamédia, Disney Hachette Presse, L'Equipe, ...), if you are interested in our services of email marketing coachingJust ask!

Photo by John Tuesday on Unsplash

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