As part of our white paper/benchmark of eCRM campaign management solutionsWe attended more than 2 hours of demo of the Probance One tool.
Probance was created in 2004. Two years ago, the company made a strategic shift by proposing the Probance One tool: an ergonomic tool very easy to use, whose objective is to make the users' work as easy as possible.
The main leitmotiv of Probance is that each customer generates revenue by using the Probance One solution. For that, the tool provides 9 pre-mixed marketing scenarios corresponding to the best practices of the e-merchants: price drop alert, novelty alert, anniversary, cross sell, inactive relaunch, basket relaunch, visit relaunch...
The tool provides some very interesting dashboards and graphs that allow you to easily detect the revenues generated globally, by scenario, the number of orders per customer, the product of the moment the most consulted on the web, etc...
Another particularity: Probance provides a 18/24h support and their ambition is to have a 24/24h support.
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The historical tool of Probance (PHM) still exists. It corresponds more to users with advanced technical skills and who wish to get their hands in the tool to be able to parameterize it closer to their needs.
We have therefore added a 13ème We use our evaluation grid composed of 150 criteria divided into 9 main categories. As a reminder :
- General information + business model
- Rights management
- The data model
- The segmentation engine
- Campaign activation
- Content editing
- The scripting of customer paths
- Deliverability
- Reporting
If you wish to obtain this analysis grid and have access to the detailed data, do not hesitate to contact us. contact us.
We have also updated our white paper accordingly! To download it, click here.
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Finally, we offer 3 types of support for selecting the right campaign management that suits your needs and your organization, we'll be happy to share our knowledge with you 😉 !
