Two weeks in a row with a "Goodsender" of the week instead of a "Badsender" probably won't happen often (although I hope so).
This week, we will highlight the newsletter of Carrefour Voyages. Why? Because they were very responsive to a comment made on Twitter about using a No-reply email address:
@CarrefourFrance Why use a no-reply email address in your travel newsletter? #noreplywar https://checkthis.com/no-reply-war cc@ContactLab
The day after this remark, they changed their tune (perhaps they had planned this for a long time):
Newsletter of November 6, 2012
Header:
The footer:
"Right of access to personal data: In accordance with the Data Protection Act of January 6, 1978, you have the right to access and rectify data concerning you. To exercise this right, send an email to carrefour_voyages_vad@carrefour.com (for more information, see the legal notice on the carrervoyages.fr website) "
Newsletter of October 31, 2012
Header:
Need help?
Reading content isn't everything. The best way is to talk to us.
The footer:
"Right of access to personal data: In accordance with the Data Protection Act of January 6, 1978, you have the right to access and rectify data concerning you. To exercise this right, send an email to carrefour_voyages_vad@carrefour.com (for more information, please consult the legal notice on the carrefourvoyages.fr website) "
Conclusion
What we notice in this case, and it is a classic, a contact email address exists and is even present in the email from the beginning. But this one is not used in the header of the email, and therefore impossible to reply to it. Let's hope there will be other changes like this one from other advertisers!
Carrefour Voyages is the first one to pass in the #noreplywar's Wéééééélist !
On other points, without being perfect, the Carrefour Voyages newsletter is well above average !
Identity card
Generic email information:
- Subjectline Exclusive Dominican Republic from 1190€/pers...
- From : Carrefour Voyages
- Preheader Dominican Republic from 1190€/pers., 8 days/7 nights and for 100€/pers. more go for 14 nights
- Platform of routing : ContactLab
Checklist :
- Link to privacy : OK
- Link to unsubscribe : OK (although it could be more visible)
- DKIM : OK
- Text version : KO
- Text to Image Ratio : bof
- List-unsubscribe : OK
- Friendly reply : OK
Screenshot of the email
