My daughter is about to start secondary school and wants to switch from a schoolbag to a backpack. I've heard that Cabaia bags are pretty good, so I thought I'd ask around.
Positives:
- BIMI configured with a VMC certificate : logo display and blue checkmark. Bravo for this initiative, it's an excellent practice that reinforces brand credibility.
- List-Unsubscribe One click: present, which is another good point.
- SPF, DKIM, DMARC authentication are valid and well aligned with the sender domain. (even if I have a reservation about the sender domain, see below). DMARC with a reject security policy, which is great.
- Intriguing object My curiosity was immediately aroused by the object containing "Little Marshmallow Bear". I even wondered if it was a mistake.
- The introductory text intelligently encourages subscribers to provide their first name, even if the wording could be improved, as we'll see later.
- Bold important words This is a well-used tool that helps structure reading.
- CTA hierarchy Calls to action are clearly distinguished, with a priority CTA and a secondary CTA.
- Unsubscribe link highlighted The choice of blue is quite unusual and deserves to be highlighted. Top.
- Option to reduce email frequency The possibility of reducing the number of emails to once a week is appreciated, even if it shows a certain basic commercial pressure.
Suggestions for improvement :
- Sending address uses the main domain of the cabaia.fr website. It's a risky move. Especially since they seem to have high marketing pressure. It would be better to have a sub-domain of the main domain. So something like @news.cabaia.fr
- Tracking links in email are not aligned with the domain.
- Lack of information hierarchy The email lacks a catchy main headline, with a larger font size to immediately grab attention.
- Also missing are semantic tags in the HTML code. The email does not comply with good accessibility practices. Reading by screen readers will not be smooth.
- Centered text Text centering makes reading difficult. For passages longer than three lines, it's preferable to align the text on the left, and in our case, to use bulleted lists.
- Writing Reading aloud, the text doesn't seem to flow very well from the first sentence. Here's a suggestion for a rewrite:
- Title Welcome, Little Marshmallow Bear
- Text You don't like being called Little Marshmallow Bear, do you? We improvised, it's true. If you prefer, you can change your first name directly in your profile."
- CTA Updating my first name
- Part Two "Our favorites The background color of this section should be changed to emphasize the transition and rhythm of reading.
- Insert a message in the title Our favorites are delivered free of charge for purchases over 40 euros. This ensures that you don't miss out on essential information when reading diagonally.
- Reorganizing the end of the email :
- Joke block For example, we'd like to highlight this content in the main block of the email, where the editor mentions that their newsletters will contain lots of jokes.
- Store block it duplicates the footer
- Mention of email deletion : Be careful not to give the impression of greenwashing. It would be more relevant to highlight real efforts to transform the business model and optimize products, as highlighted on their commitment page. Cabaïa has many positive initiatives to highlight beyond simply deleting an email.