Live : The place of email according to the sector of activity with guest Alison Flipiak Tardif
When we want to illustrate a good practice in emailing, we often take the example of a brand in retail textile BtoC. However, this is not the case,
Analysis of an e-mail from Badsender... Uh... Or not!
If there is a hot topic at the moment, it is everything that touches closely or
Live : Crossed view on emailing in Canada and France
What's happening on the other side of the Atlantic in terms of email marketing and CRM? For several months, I have been exchanging
When will targeting in B2B prospecting become a reality?
Let me set the scene: this week, we received a B2B prospecting campaign that deserves to be damn well optimized in design, code and targeting! The whole package.
A/B testing: very few do it. Yet it works really well.
All marketers know about A/B testing. It is a module that is requested in almost all calls for tender
How to activate BIMI for La Poste?
During the last edition of the best French event dedicated to e-mail marketing - I'm obviously talking about EMDAY
Image format in an email: which one to choose?
Friends, I warn you: this article will be short, brief and circumstantial. As you probably know, to insert images