September 2019, Jonathan interviewed Amaury de Larauze on Badsender on the occasion of the launch of the marketing automation tool Kiliba. 3 years later, many e-merchants use Kiliba by synchronizing it with their site created under Shopify, Prestashop or Magento.
The promise of Kiliba is to FINALLY answer the adage "send the right message to the right person at the right time" and this in a few clicks!
Where thousands of advertisers struggle to set up marketing automation scenarios, Kiliba's customers could do it in 10 minutes according to what we read on their websiteThis is made possible by algorithms that will decide on their own what to send to whom and when.
Following the live Badsender "CSR & Router: do they have a plan, or is it just a flan?"Amaury sent us a message saying that at Kiliba, they were also ultra sensitive to digital ecology.
Therefore, at Badsender, this double discourse challenges us. So we asked Amaury de Larauze, CEO and co-founder of Kiliba, once again.
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The participants
Amaury de Larauze : Amaury is CEO and co-founder of Kiliba, the first marketing automation tool based on artificial intelligence. He is also the co-founder of Belacom, a distributor and integrator of relationship marketing solutions. Previously he was a salesman at Actito.
Linkedin link: https://www.linkedin.com/in/amaury-de-larauze-49480a29/
Marion Duchatelet : She advises Badsender's clients in their emailing strategy and in the choice of their tools. She organizes master template design workshops for email builder LePatron. She writes articles, hosts lives and the podcast "Sobriety & Marketing...possible?", does training with Badsender but not only that, she jumps on all good ideas to make sure they become reality. She never gives up, never! She wants to understand everything, EVERYTHING! Linkedin link : https://www.linkedin.com/in/marionbajeux/
