For the past two or three years, emailing has been making a strong comeback in the marketing mix of many advertisers! So we decided to design an event straddling the workshop and training (but with croissants) to present the latest news from the world of email marketing, developments, tips and tricks.
This workshop (we still need to find a name for it, we thought of Badbreakfast, but it probably doesn't make sense 🙂 ) will be held for the first time in Toulousebut we plan to tour it in France in the next few months. The other places already planned (dates to be defined) are Montpellier, Paris and Lille.
On the agenda of our workshop/training/breakfast:
- Email marketing, if there were only 20 basic rules to remember. Back to basics!
- Emailing and eCRM strategy, what impact does the convergence of channels have, what technologies to keep an eye on.
- Email deliverability, the basic principles to avoid spam and the latest developments in recent months.
- Html integration for email, what are the latest innovations and what are the weak points.
The speaker
Jonathan Loriaux founded the Badsender.com blog in 2010. At the time, the aim was to talk about good and bad practices in email marketing (hence the name Badsender), to analyze the strategies of major brands using email marketing, to explain deliverability... in 2013, the blog was joined by a consulting activity when Jonathan became an independent consultant. Today, while the blog remains the most visible part of the business, Badsender has evolved into a fully-fledged email marketing agency. Its activities are concentrated around 3 areas: consulting, full-service deployment and production. In addition to Jonathan, 3 other associates have joined the project: Marion in Carcassonne, Grégory in Brussels and Olivier in Lille.
In practice
Where? The Quai canteen / 39, Allée Jules Guesdes, 31000 Toulouse
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When? Thursday, March 30, 2017. Welcome starting at 9:00 am and workshop starts at 9:30 am until 11:30 am.
How do you do it? The workshop is totally free (breakfast is provided). Just come with your good mood and your questions!
Who is it? Whether you are an agency, a student or an advertiser, everyone will be welcomed with open arms.
