It has been published! There are sometimes studies that we wait for years and years, and the Experian's annual benchmark per sector is one of them! This year, it was published a month later than last year, so we were wondering when it would arrive. A few words on the methodology, the data was collected via users of Experian's email sending platform, i.e. 18 billion emails sent in 2015 by 1300 major accounts.Here are the numbers
If we compare with the results of 2014The opening rates are very stable, losing just 0.3%. In terms of clickers, we lost 0.1%. In terms of deliverability, we're seeing an improvement from 4.9% to 3.36%, a sign that advertisers are becoming more responsible. to be found in the complete study.Need help?
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