Infographic: E-mail Marketing Attitude B2C 2013, the French, email and brands

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As every year, the SNCD publishes its study entitled "E-mail Marketing Attitude". This study looks at the behavior of the French Internet users in front of the email. Each year, it is a member of the SNCD who carries out the study, and for this seventh edition it is the turn of Bisnode.

In this infographic (which only addresses the B2C side), you will learn:

  • The evolution of mobility uses according to the time of day
  • Reasons for unsubscribing
  • The proportion of Internet users who have purchased following a commercial email


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