And so, here is an emailing that could use a boost. Graphically, it's far from a disaster, it's colorful and the objective is obvious. But from an ergonomic point of view, the all-image email remains a bad solution and the call-to-action could be much better highlighted.
From an editorial point of view, the terms used are very simple and it's very good. We can regret that the subject and the main text of the email are identical, the text of the call-to-action, however, is particularly well chosen. In the preheader, there is also work, we would have appreciated to find a call-to-action rather than the link to the mirror page that does not serve much purpose.
As far as identification is concerned, one may wonder about the opportunity to add "LDLC" in front of the object when the "from" is already LDLC NEWS (one wonders what the "NEWS" is for). Of course, it is only four letters, but any available space is good to take.
Deliverability
From a performance and best practices point of view in terms of deliverability, there is a lot to say. To start with, from a purely technical point of view, there is no SPF or DKIM configured. Secondly, the domain name used for sending seems to be the same as the one used for the whole company, this practice carries a significant risk.
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To continue, unsubscribing is not really easy, the link in the email is located at the bottom and is not highlighted, and there is no List-Unsubscribe mechanism. Good point though, by clicking on the link, the unsubscription is immediate.
Finally, the integration of the email in a 100% image mode will not help to obtain a good deliverability.
Identity card
Generic email information:
- Subject of the email : (LDLC) -10% on cartridges and toners
- From : LDLC NEWS
- Preheader :
See the online version
To be sure to receive all our newsletters, add mailing@ldlc.com to your contacts - Platform of routing : Unknown (probably an in-house solution)
Checklist :
- Link to privacy : Bof
- Link to unsubscribe : OK
- DKIM : KO
- Text version : OK
- Text to Image Ratio : KO
- List-unsubscribe : KO
- Friendly reply : ??
- Mobile ready : KO
Screenshot of the email
